The onlife 4GoodCause shop
In December, at the Make in South Winter edition of Isola, we inaugurated our eco-sustainable store. Based on the same ethical principle on which our digital marketplace is founded, it was an opportunity to bring together physically virtuous companies from the Sicilian territory, artists and artisans, environmental associations and responsible consumers, all with the objective of doing good for the environment.
Making the analog and digital worlds coexist in 4GoodCause is a challenge for us to face in order to prove the importance of innovation but, at the same time, to show the importance of human relationships which allows us to look at each other through the lens of emotions: nothing can ever replace the naturalness of a look, a smile, a gesture of understanding to express our deepest emotions.
Hence the idea of creating a store onlife, where the user can choose between the virtual and the real depending on the needs, ranging from the marketplace where you can make ethical purchases from home, sitting comfortably on your couch or, our temporary store and corner shop, where you can touch our products and where you can personally know the companies, artists, artisans and environmental associations to which donate directly Eco-cash to support the causes.
The experiment of Make in South in December was a success and allowed us to collect the first funds in support of Legambiente Catania and Rifiutiamoci Siracusa. This would not have been possible if not thanks to the first virtuous companies that have boarded 4GoodCause: